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We are headed into 2025, and if you don't have a website, you probably don't like money. Almost everyone is using the internet to find what they need. Whether it’s a new pair of shoes, a restaurant, or someone to fix their leaky roof, people are going online to find the best options. If you are a contractor or have a home service business and don’t have a professional website, it’s costing you money.
In this blog, we will discuss the 10 reasons why every contractor needs a website going into 2025.
These days, when people need a contractor, like a plumber, electrician, or roofer, the first thing they do is search online. Having a website means you are easy to find when people search for the services you offer.
Imagine someone searching "plumbers near me" and your company not showing up. If you don't have a website, your business probably is nowhere to be found and if you aren’t showing up amongst the first few search rankings, you're most likely missing out on a ton of business.
According to Forbes, 97% of people look online to find a local business【Capoccia, 2018】. If you don’t have a website, you are invisible to all those people. You don't want to lose out on potential customers because they can't find you.
Having a website makes your business look more trustworthy and professional. People are more likely to hire a contractor who has a professional website because it shows that you take your business seriously. Your website is like your digital storefront. If it looks nice and has helpful information, it can make a great first impression.
A professional website can show who is being hired, why you should hire them, and what past customers say about them.
Imagine going to a business that has no sign and no way to find out what they do. You wouldn’t feel confident about hiring them, right? The same thing happens if you don’t have a website. People want to know who they are hiring, and a good website can build that trust.
As a contractor, your work speaks for itself. But without a website, it’s hard to show potential customers the quality of work you do. Yes, social media is an amazing place to show your work, but how are potential customers supposed to effectively learn more about the services, pricing, and other information needed to make a decision when hiring a contractor? A website gives you a place to show your work, but also dive deeper into the work and answer questions about your contracting or home service business.
For example, if you're a roofer, you can post before-and-after pictures of roofs you've fixed. If you're an electrician, you can show some of the difficult lighting jobs you’ve done. People love to see proof that you know what you're doing. When they can see the quality of your work, they are more likely to hire you.
One of the best things about having a website is that it’s always open. Your website can show your services, prices, and contact information anytime, day or night. People who are busy during the day might search for contractors late at night, and if your website is there with all the details they need, they can reach out to you.
Having a website means you don’t have to be on the phone all the time answering questions. You can put all the important information on your website, and people can find the answers themselves. This saves you time and makes it easier for customers to get in touch with you, and just like a project, time is of the essence.
Customers are more likely to hire you when searching for contractors if you are able to respond quickly. Tools like SMS messaging, AI Chatbots, or email marketing can be highly effective for this during any time of the day because you can automate the system to respond to customers right away instead of having them wait and go to the next contractor’s website.
First off, leads are people who might be interested in hiring you. Having a website makes it easy to collect leads because you can add a simple form on your website where people can put their name, email, and phone number to request more information or a quote.
For example, if someone is looking for an HVAC technician, they can fill out a form on your site, and you’ll get their contact information. You can then follow up with them and try to win their business. This is a lot easier and more time efficient than waiting for phone calls.
If you want to take your website a step further, you can implement softwares like appointment schedulers, project calculators, or quizzes that ask important questions about what they may need to make the process more streamlined and easy for your potential customers.
When people search for a contractor online, Google and other search engines show a list of businesses that match what they are looking for. Having a website can help you get on that list, especially if you have a good SEO (Search Engine Optimization) strategy implemented on your website. SEO is a way to make your website show up higher on search engines search results when people look for your services.
For example, if someone types "best electrician in Dallas," the search engine looks at all the websites that match those words and shows the best ones at the top. If your website is well-optimized with the right keywords, like "electrician in Dallas," it can show up when people search for electrical services.
The higher you rank on search engines, the more likely people are to click on your site. That means more customers for you, and more money in your pocket.
Years ago, getting a website was expensive and complicated. But in 2024, it’s easier and more affordable than ever. There are many web developers and marketing agencies that can help you design and build a professional, high-quality website.
If you’re busy running your contracting business and don’t have time to build a website yourself, there are professionals like us who specialize in making websites for contractors. The cost of a basic website is much less than what you would lose by not having one at all.
In today’s world, having a website is expected. Customers might think it’s strange or even unprofessional if they can’t find a website for your business.
More and more, people are using the internet to make their decisions. If they can’t find you online, they might assume you’re not a real business or that you’re not serious about your work. You don’t want to lose customers just because you’re not online.
There are a lot of contractors out there, and having a quality website can help you stand out from the competition. When people are looking for the best contractor, they usually compare a few options. If you have a great website that shows your skills, experience, and customer reviews, you are more likely to win the job.
Your website can also help you show what makes you different. Maybe you offer a special service that others don’t, or you have a unique guarantee. Your website is the perfect place to share that information and attract customers.
As I mentioned earlier, tools that make the overall customer experience easier for the customer to attain information or get into contact with can be the difference between them choosing you or another contractor.
In 2025, more and more business is going to be done online. Even if you get most of your work through word-of-mouth or repeat customers, having a website can help you grow. It lets you reach new people who might not hear about you otherwise.
Think about how many projects you have done because a person you know referred you to another person, and that person referred you to another? This can happen more frequently with people you don't know at all. One new lead from a website can snowball into an immense amount of more work in the future.
A website is an investment in the future of your business. It helps you stay competitive, bring in more customers, and keep growing year after year.
If you don’t have a website yet, now is the time to get one and if you don't know where to start, we are more than happy to help. Feel free to contact us at www.frame-business.com or email me at ethruston@frame-business.com.
You can also schedule an appointment at the link below: https://calendly.com/frame-business-info/freeconsultation
Your future customers are online, and they’re waiting to find you!
